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Business Intelligence has grown in popularity probably as fast as the term IT had grown a few years back. With the growing prevalence in modern times, the market has been witnessing a plethora of changes with an increasing number of companies, start-ups and the big ventures alike trying to get into this space. With the vitality of Information Technology solutions, tapping in the full potential of business intelligence has shifted gears to all new dimensions.


Earlier with limited accessibility of data and costlier options of maintaining data warehouses restrained many companies especially the smaller ones to refrain from executing high-end solutions that entailed business intelligence technologies. But with advance data driven technology now it is possible to transfer data that is needed. And with the abundance of data coming from different sources, business intelligence companies have grown to be competitive like never before trying to grab every piece of data out there, hire the most skilled talent pool as well as vigorously perform its marketing activities to get hold of the most share from the potential market.

While the main objective of these growing number of business intelligence companies is to be the most competitive in this highly concentrated market with the count of players steadily growing, it becomes imperative to ensure the cost benefit analysis is worked out well to keep the books healthy, check this business intelligence solution.

The term business intelligence is believed to be differently perceived by different professionals. At a very high level, business intelligence is a scientific enquiry or investigation of a business situation to gain deeper insights and solutions that can carve a way out for a better business planning. The role of technology is of paramount importance in this sphere of analysis. Be it that a sales manager wants to predict the sales for the following quarter or whether a store manager is trying to make a decision around how best to employ its staff or have the product placements, business intelligence requires a specific set of tools and techniques to solve these questions.

The reason we hear many start-ups not being able to survive in this business is because of this often overlooked aspect. While a company is ready to take off, it often gets into an aggressive marketing mode too early in the game trying to cut its costs to make the most profits. While in the near short term this often leads to an apprehensive figure in the wallet to boast about, often this profit dies away as costs tends to increase and benefits from the lack of sufficient skill is unable to outweigh the costs.

With so much innovation in marketing tactics and ever growing competition, investments in such companies seems to have a prosperous and healthy stance in the near future.